Trust-Based Business Development Seminar Louisville

If you are not a KBA member, please contact Jamie Hampton at jhampton@kybanks.com for the possibility of attending at a non-member rate.

Bank to Business Calls that Generate Record Results

Want to learn the superpowers that separate the top 10% of bank business development professionals from the 90% also rans? Want to see how AI and other tools can reduce call planning time by 90%?  Want to learn how people and process beat product push every time? 

You can if you join us for this practical, power-packed workshop led by nationally recognized presenter, Jack Hubbard. This isn’t your typical sales seminar. Jack dives deep into how to connect with your clients, stand out from the crowd, and keep your momentum rolling for breakout results in 2026.

Here’s what’s on the agenda:
• Think Like Your Buyer: Case Study Call Planning
• Ask the Right Questions: 15 Power Approaches
• Make Your Client the Hero: Storytelling That Works
• Keep the Ball Rolling: Developing Joint Commitment
• Stand Out After the Meeting: Smart Follow-Up Strategies
• Using ChatGPT to make call planning a breeze

Just a few of the tools you’ll get:
• Question Resource Guide with 20 pages of time-tested question ideas
• Discovery Call Diagnostic – a paperless call planner
• Share of Heart Template – Hobbies, interests, awards, Alma Mater and much more
• Conversation Recap – an easy, buyer-focused follow up strategy

Why you should join us:
• Hands-On Practice: Real scenarios, team discussions, and exercises to build confidence
• Pro Tips You Can Use Tomorrow: Walk out with ideas you’ll want to try on your next call
• Energy-Packed: No just sitting around and listening—it’s interactive, engaging and fun

If you are a bank executive, team leader, commercial or business banking, treasury management professional or branch manager, this program is for you. We sell out every year and your competition will be there. Will you?

Event Brochure

Online registrations are followed up with an email confirmation. Once an online registration is started you must click proceed to check-out and then click submit to finalize the registration. Registrants can view events they are registered for by using the MyKBA link on https://www.kybanks.com.
When
10/15/2025 9:00 AM - 4:00 PM
Eastern Daylight Time
Where
Kentucky Society of CPAs 1735 Alliant Avenue Louisville 40299
Registration
Sign in or create an account to register
Last day to register is 11/1/2025

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About the Speaker(s)



Mr. Jack Hubbard
Jack Hubbard Consulting

Speaker Jack Hubbard Named one of the top 100 most trusted business leaders by Trust Magazine, Jack Hubbard has shared his passion for building trust-based Performance Cultures for five plus decades. With over 80,000 business and commercial bankers personally trained and coached in 49 states, Jack is one of banking’s most sought-after presenters. Jack is Chief Experience Officer of The Modern Banker, focused on teaching financial services professionals how to convert LinkedIn connections to trust-based conversations. Jack is also Chairman of St. Meyer & Hubbard, an Elgin-based sales training and coaching firm focused on helping bankers have better sales and sales leadership conversations. A frequent keynote and seminar presenter for state and national banking associations, Hubbard has served on the faculty at 13 of the nation’s top banking schools where his humorous style and street savvy approach have earned him best in school faculty 10 times. A prolific writer, his content is regularly featured on LinkedIn as well as industry publications such as The Financial Brand. His bestselling book Conversations with Prospects has become the standard for trust-based prospecting in banking. Jack’s weekly Podcast Jack Rants with Modern Bankers, showcases bestselling authors and top minds in today’s banking landscape and been downloaded more than 50,000 times in its first year. Jack has served on the Board of Directors of St. Charles Bank & Trust since 2012.


Education Alliance Cancellation Policy
 Substitutions are always welcome and encouraged. All cancellations and substitutions request must be submitted in writing prior to the event.

KBA Seminar Registrations can cancel 30 days prior to the event date and receive a full refund. Cancellations received between 29 days and 10 days prior to the event will be charged a $50 processing fee. There will be no refund for cancellations received less than 10 days prior to the event.

KBA Schools Applicants can withdraw from a KBA School 10 days prior to the 1st day of the school for a refund minus a $150 cancellation fee. There is no refund if an applicant withdraws after the deadline or if applicant fails to attend the school, with the exception of extenuating circumstances. Due to commitments and expenses we cannot reverse, such as: handouts, food, beverages, room rentals, speaker fees, etc.; even extenuating circumstances will require partial refunds because of these expenses.